The Will Rogers Memorial Center is a multi-purpose entertainment, sports, and livestock venue located in Fort Worth, Texas. Opened in 1936 as a tribute to the legendary American humorist and cowboy Will Rogers, the center has become a cornerstone of the city’s Cultural District. Spanning 120 acres, it’s known internationally for its equestrian and livestock events and plays host to a diverse array of shows, concerts, and exhibitions, attracting over two million visitors annually. 🤠

A Look at the Center’s Key Venues

The sprawling complex features several distinct venues, each with its own character and purpose.

• Will Rogers Coliseum: This historic arena is the heart of the complex, with permanent seating for 5,652 people. It’s best known for hosting a wide range of equestrian events, from major horse shows to the legendary Fort Worth Stock Show & Rodeo. The coliseum’s distinctive Art Deco architecture and rich history make it a true landmark.
• Will Rogers Auditorium: Adjacent to the coliseum, the auditorium is a beautiful Art Deco theater with 2,856 seats. It hosts concerts, theatrical productions, comedy shows, and various other performances.
• Amon G. Carter Jr. Exhibits Hall: This space provides over 100,000 square feet for trade shows, conventions, and large-scale public events.
• Dickies Arena: Opened in 2019, this modern, state-of-the-art arena is located right next to the historic complex. While technically a separate venue, it operates in close partnership with the Memorial Center, hosting many of the larger-scale events and concerts, including parts of the Fort Worth Stock Show & Rodeo.

Many of these venues are connected by an intricate underground tunnel system, which is especially useful for managing livestock and exhibits during large shows.

Events and Activities at the Will Rogers Memorial Center

The center’s event calendar is packed year-round. It is primarily famous for its world-class equestrian events, which draw competitors and fans from around the globe.

Annual Signature Events

• Fort Worth Stock Show & Rodeo: A staple of Texas culture, this is the most famous event held at the center. It includes rodeo performances, livestock shows, and a massive carnival.
• National Cutting Horse Association (NCHA) Futurity: One of the most prestigious cutting horse events in the world, this brings elite trainers and horses to Fort Worth.
• American Paint Horse Association (APHA) World Championship Show: A major event for owners and enthusiasts of the American Paint Horse.

Other Events

Beyond its equestrian roots, the center also hosts a variety of other activities, including:

• Concerts and comedy tours
• Trade shows and conventions (e.g., Texas Pinners Conference)
• Sporting events
• Family-friendly shows (e.g., Blippi: Join the Band Tour)

Planning Your Visit

Making a trip to the Will Rogers Memorial Center is straightforward with some advance planning.

Getting There

• By Car: The center is located at 3401 W Lancaster Ave, Fort Worth, TX 76107. It’s easily accessible from I-30.
• Public Transit: Trinity Metro’s bus Route 2 provides service to and from downtown Fort Worth, making it a convenient option.
• Rideshare: Drop-off and pick-up zones are located at various points around the complex, particularly near Dickies Arena.

Parking

Parking is available on-site in a number of surface lots and the Chevrolet Parking Garage. Costs for parking vary depending on the event, and it is advisable to check the official event website or use an app like SpotHero to reserve a spot in advance.

Essential Checklist for Your Visit

• Check the event schedule: Confirm event times, as they can vary.
• Buy tickets in advance: For major shows, tickets can sell out quickly.
• Dress for the weather: Many events involve walking between buildings, and Texas weather can be unpredictable.
• Review venue rules: Policies on bags, cameras, and outside food/drink can differ by event.

What’s Nearby: Exploring the Cultural District

The Will Rogers Memorial Center is in the heart of Fort Worth’s Cultural District, a vibrant area filled with world-class museums and attractions. Consider making a day of it and visiting one of these nearby spots:

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You can also find plenty of dining and shopping options within walking distance or a short drive.

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Accommodations: Hotels Near the Center

For those visiting from out of town, there are numerous hotels in close proximity to the Will Rogers Memorial Center and the Cultural District.

• Luxury: The Crescent Hotel Fort Worth, Bowie House, Auberge Resorts Collection
• Mid-Range: Home2 Suites by Hilton Fort Worth Cultural District, Residence Inn by Marriott Fort Worth Cultural District
• Budget-Friendly: Extended Stay America Suites – Fort Worth – Medical Center

Always check for hotel availability and rates well in advance, especially during major events.

Takeaway and Conclusion

The Will Rogers Memorial Center is more than just a collection of buildings; it’s a living part of Fort Worth’s history and a dynamic hub for entertainment. Whether you’re a rodeo fan, a concert-goer, or a tourist looking to explore the city’s cultural heart, the center offers a unique and memorable experience. With its rich past and a packed schedule of future events, it continues to honor the spirit of its namesake while serving as a premier destination in the American West. 🏇

This video is a drone tour of the venue and can help you visualize the center and its proximity to the adjacent Dickies Arena. Drone Tour of the Will Rogers Memorial Center