Vistaprint Offers a Cheap Website Builder

In any technology product there is a trade off between convenience and control. Vistaprint offers a convenient website builder solution with pre-made content blocks that you can drag and drop.

However, it is not versatile enough to scale and grow your business. This article will discuss seven reasons why you should avoid Vistaprint as a provider for your online needs.

1. They are a Print Broker

In the print industry, a print broker is a liason between a client and a wholesale printer. A print broker acts as a representative for the capabilities of their printing partners, and they use this to negotiate better pricing on print projects for their clients. Print brokers can also offer a managed service to their clients, and this can save them the headache of having to deal with finding and managing their own printers.

A print broker’s main function is to get the best price on prints for their client, and this means that they can have access to a wider range of printing options than you could have as an individual. This is why a print broker can often be much cheaper than you would expect.

Another example is MOO, a company that offers a wide range of products including business cards. Their pricing is a little higher than Vistaprint, but their products are of much better quality. This is mainly because MOO doesn’t focus on quantity and instead focuses on quality.

So in both of these examples, we can see that Vistaprint isn’t cheap because they are providing a good product, but because they are trying to lure people in with their “free” logo maker. In the end, you will pay for this product in one way or another – whether it be through paying for printed merchandise, or by having to pay to download your logo files.

2. They are a Print Shop

Vistaprint is a print shop that offers a wide variety of marketing materials and other products. Their services are used by more than 8 million small businesses and consumers. They offer full-color printing at a low cost. They can print anything from business cards to postcards and brochures. Their website also features a large selection of other products, including posters, banners, signs, and apparel.

One of the biggest things that sets Vistaprint apart from other online printers is their easy-to-use design tools. After a short sign up process, you can select a template and customize it by dragging and dropping “blocks” onto the page. You can also change the font pairings, color palettes, and navigation styles. However, the block layout is fairly limited, meaning you can’t change how a single section of your website looks.

Another thing to keep in mind is that if you use Vistaprint for your logo, it won’t be free. You will either have to pay for printed merchandise or pay to download your logo files. In many cases, you can find better and more creative logo makers for a lot less money. For example, you can get a custom-made logo from Tailor Brands or Fiverr for much less than you would pay to download your Vistaprint logo.

While Vistaprint’s low prices and ease-of-use are great selling points, they often come at the expense of quality and customer service. Moreover, using cheap printing services to promote your business can actually backfire and negatively impact your reputation.

3. They are a Website Builder

The website builder offered by Vistaprint is a good tool for a small business that wants to save money by not hiring a web designer. Its main strength is the ease of use of its interface, which allows you to quickly and easily make a site using pre-designed templates. However, this ease of use often comes at the cost of originality and quality. The problem is that your site will look like every other site on the internet, which can detract from the credibility of your business.

One of the biggest problems with the website builder is that it doesn’t allow you to add any code, which means that it has some serious limitations when it comes to SEO. Some of these limitations are technical, while others are design-based. For example, the website builder doesn’t allow you to add header (H1, H2, etc) tags for each page — something that is mandatory for search engine optimization.

Other design-based limitations include the inability to add social media icons, a blog, and other common features. Additionally, you have to pay $30/month for access to their “SEO Tools,” which is a pretty steep price for a website builder that only offers basic functionality. In the end, if you are looking for a quality website that is optimized for search engines, then it is better to invest in a professional service provider like Eclectic Tech.

4. They are a Design Agency

While many people think of Vistaprint as a printing company, they are much more than that. They are a design agency, providing a wide variety of graphic and web services.

The most obvious thing they do is provide logo designs, which can be quite a bit cheaper than going with a professional designer for a logo. They also provide other designs for business cards, packaging, labels and banners.

One of the problems with their design work is that they tend to focus on quantity over quality. The overused idiom “you get what you pay for” is very applicable to Vistaprint’s design work. In the case of their logo design, their templates are usually minimal in size and on thinner stock. This results in a less than great finished product.

Another area where they fall short is in their website builder. They provide the basics, but there are no options for adding in apps or extensions to add features that you would typically expect on a website. This limits the flexibility of the site, and it can be frustrating if you need a more advanced website.

Vistaprint also provides a range of digital marketing services, including social media management and paid advertising. They also partner with local businesses to promote their products and services. For example, they have partnered with the Boston Celtics to feature small businesses in their NBA Finals advertising, which is seen by an audience of over 12 million viewers.