SEO in a WordPress World
If you have been online for more than a few days, you have probably noticed that there are a ton of changes happening with search engines. One of the most notable changes is that they are no longer indexing meta tags, which used to be one of the main search engine optimization tricks for websites. This means that instead of looking for keywords in your meta tags, you will need to find other places to locate keywords. This can be done by performing keyword research using popular tools like Overture or Google Insight. These tools can be used to find popular searches within both niche and general industries, allowing you to pinpoint your website’s niche.
Another change that is affecting SEO is the removal of the meta description. Many website owners still try to optimize their pages by writing an article and submitting it to article directories. What most people don’t realize is that the meta description is still one of the main ranking factor determining a page’s ranking. So if you want to get the most bang for your buck, you need to make sure that you don’t omit this crucial SEO tool. SEO experts have pulled together a few helpful tips from their years of experience to ensure that you are using the best SEO technique for 2021.
The first tip is to focus on the keywords in your title tag. It has been proven that every SEO technique can be worthless if your main keyword is ignored (Google isn’t too happy about this either). In fact, search engines are going to start treating your website like spam once it gets a single tag that contains your main keyword. So make sure that you are targeting the right audience by focusing on the keywords in your title tag.
Next, you have to know how to use SEO to drive organic traffic. In the past, SEO was only effective for driving out visitors who were looking for specific content. That was all fine and dandy, but how did search engines determine which websites are “serious” and which ones aren’t? They use SERPS (Search Engine Result Pages). If you want to rank well with these engines, you have to work on getting your website indexed as soon as possible. This is done via backlinks from websites that are relevant to yours.
If you’re still using the traditional SEO techniques, then you’re wasting a lot of time. Search engines are constantly crawling the internet and constantly changing their guidelines. In fact, some experts have already said that Google is about to drop the “spider” aspect of their algorithm, making it easier than ever to rank well. For this reason, many site owners are switching over to using a CMS such as WordPress, which is considered by many to be a very user friendly and search engine friendly CMS solution.
If you haven’t switched over to WordPress yet, don’t worry. It’s still very much a work in progress as some webmasters have trouble understanding how to set up WordPress blogs in a way that will help them get ranked well. But if you’re already using WordPress, then you should definitely consider using it for your SEO purposes.